For utilities and state program administrators
Utility programs, delivered at checkout.
A midstream program where the marketplace is the retailer. Your rebate, demand response enrollment and financing applied at the point of sale — for every model on the market, under your brand.
94
Refrigerator
−$100
91
Dishwasher
−$50
96
Thermostat
−$30 + DR
92
Washer
−$75
88
Air purifier
−$25
Programs running now
Referenced in the DOE Virtual Power Plants Liftoff Report, 2025 · Read the report
-
Water heaters
Be there the day the old one fails — installed price, rebate and payment at checkout.
Water heater programs →
-
Demand response & VPP
Enroll the device at checkout — 95% of thermostat buyers say yes.
How pre-enrollment works →
-
Income-qualified
Income-qualified participation you can put in a filing.
Income-qualified programs →
- 39M+
- households reached
- 40+
- product categories
The platform
Your program has to be there when the customer decides.
Most programs arrive after the decision, through a rebate application. By then the model is chosen and the efficiency is locked in for a decade or more.
The clearest way to see Enervee: it is a midstream program, and the marketplace is the retailer. Your incentive is applied at the point of sale instead of reimbursed weeks later — the same structure your midstream HVAC and water heating programs already use, running online.
Not a store your program links to, and not a catalog a vendor stocked. Every model on the market, fulfilled by Best Buy, Ferguson and Ingram Micro — the channel your program runs through.
Configure in any combination
-
02 · Rebate delivery
Instant at checkout, or Fast Track™ post-purchase
Rebates → -
03 · Demand response
Pre-enrollment at purchase, peak management and VPP
Demand response → -
04 · Eco Financing®
Instant first-cost removal at the point of sale
Eco Financing →
Choice Engine®. Every model on the market rated 0–100 by the patented Enervee Score®, updated daily.
Always on. The three interventions above switch on in any combination, in whatever order your programs need.
Choice Engine
What your customers see.
Every model on the market scored 0–100, live pricing, your rebate and monthly payment applied — white-label under your own brand, on the device where most shopping happens.
See a live marketplace
94
$100 rebate
or $25.77/mo*
91
$100 rebate
or $18.25/mo*
100
$100 rebate
or $35.44/mo*
Faithful simplification of a live marketplace listing, host branding removed. Prices and rebate illustrative; *3–60 months, rate set by the lending partner.
Programs
One decision point, every program.
One foundation and three interventions across your DSM portfolio. The Score is always on; the rest switch on in any combination, in whatever order your programs need.
-
Behavioral · always on Efficiency mix per transaction · TSB per incentive dollar77%of gross electric savings attributable to the marketplace experience, beyond any incentives
Show the Enervee Score® and the measure mix shifts
The patented Enervee Score® rates every model on the market 0–100, updated daily across 40+ categories. Making efficiency visible is itself the intervention — no rebate, no incentive spend.
More about the Enervee Score® →See the evidence
An independent ETCC assessment of the PG&E Marketplace attributed 77% of gross electric savings and 88% of gas savings to the marketplace experience beyond any incentives. More than 10% of the utility's 5.2M customers used it. — ETCC assessment, PG&E Marketplace
Guidehouse evaluated ComEd Efficient Choice and found 509 MWh of claimable savings without rebates, net of free ridership at 90/25 confidence/precision. ComEd adopted the program into its energy efficiency portfolio. — Guidehouse evaluation, ComEd Efficient Choice
In three randomized controlled trials, showing the Score raised the efficiency of the product chosen (85.5→89.5, 84.5→89.3, 84.8→88.9). The effect was strongest among low-income shoppers, and held for distressed buyers replacing a failed appliance. — Arquit Niederberger & Champniss, Energy Efficiency 11:1657–1671, 2018 (peer-reviewed, open access)
-
At the transaction Cost per install · time-to-measure · applications processed per dayOnline + in-storeinstant at checkout on the marketplace, or claimed afterwards for a purchase made in any store
One rebate program, wherever they bought
Rebate amounts appear on the product before purchase, so customers aren't guessing at what qualifies. Efficiency, electrification and resiliency measures run the same rails, from a heat pump water heater to a portable power station.
How the marketplace works →See the evidence
Instant and post-purchase rebates run on one stack with shared customer validation, so a purchase cannot be paid twice. Post-purchase claims use AI-assisted receipt verification and pay out as a digital reward the customer chooses. — Enervee program operations
Programs process tens of thousands of rebates a year, worth millions of dollars, across efficiency, electrification and resilience measures. Exact counts are client-confidential. — Enervee program operations, aggregate
One Southern California gas utility's water heater program took 561 tankless orders in a single day (10 February 2026), averaging 67 a day through December, with installation and haul-away priced at checkout and the annual incentive budget fully subscribed by 24 February. — SoCalGas Marketplace program data, 2026; co-presented at ACEEE
-
Demand response DR pre-enrollment cost per device · completion rate after install95%of thermostat buyers pre-enrolled in DR at purchase since the incentive rose to $125
Pre-enroll in demand response in the same checkout
Enrollment can't complete until the device is installed and online. Pre-enrollment captures the commitment at purchase and completes when the device connects — two program measures from one acquisition.
Demand response programs →See the evidence
On a large Northwest utility's program, pre-enrollment ran at 65% over the program's life at a $25 incentive and 95% since the incentive rose to $125 on 1 July 2026 (window 1 July – 1 Sept 2026). 78% of pre-enrollments completed — device installed and seen online by the utility's DR platform — across 2025 and 2026 to date, with clawback on non-completion. — Utility program data, Sept 2026; utility not named at its request
The U.S. Department of Energy's Virtual Power Plants Liftoff Report (2025 update) identifies point-of-purchase enrollment as a high-impact lever and cites a utility marketplace built by Enervee as the example, with 60%+ as the demonstrated benchmark. — DOE, Pathways to Commercial Liftoff: Virtual Power Plants, 2025
An earlier utility thermostat program on the platform reported 97% pre-enrollment across roughly 40,000 devices. — Public Utilities Fortnightly, January 2022
-
Eco Financing® Completed installs per incentive dollar · LMI and DAC share85%of micro-loans to lower-income or credit-challenged borrowers
Make the rebate budget go further
Eco Financing® sits at checkout, underwritten by lending partners — no cost to the utility, nothing on your balance sheet, no change to your approved incentive levels. Customers pick the longest term, up to 60 months.
More about Eco Financing® →See the evidence
The CPUC's GoGreen Home impact evaluation found 85% of micro-loans went to lower-income or credit-challenged borrowers, and only 20% of borrowers would have bought at the same or higher efficiency without financing. — CPUC GoGreen Home impact evaluation, 2024
NYSERDA's NY Marketplace final report found 51% of financed purchases came from disadvantaged communities, against 35% of the state's population. — NYSERDA NY Marketplace final report, 2024
Financing is not a substitute for the rebate: incentives stay at approved levels, and financing extends the reach of the same budget. Loans are underwritten and serviced by lending partners, available in all 50 states. Illustrative: $3,223 installed over 60 months is about $69/month. — Eco Financing program terms, Sept 2026
Depth varies by program, and we'd rather show you which is which. Behavioral, water heaters, and DR enrollment have years of evidence behind them.
On the record
| Patented and proprietary | The Enervee Score® is patented, recalculated daily across 40+ categories, and independent of federal standards | About the Score → |
|---|---|---|
| Independently evaluated | ETCC (PG&E) · Guidehouse (ComEd) · CPUC · NYSERDA · cited in the DOE Virtual Power Plants Liftoff Report · peer reviewed in Energy Efficiency | Read the evaluations → |
| Enterprise grade | SOC 2 Type II · CCPA · WCAG 2.1 AA · encrypted at rest and in transit | Security and compliance → |
What is a utility marketplace, and what does Enervee run?
A utility marketplace is an online store your program runs as the retail channel: customers shop real products at real prices with your incentive already applied, instead of buying elsewhere and applying for a rebate afterwards. Enervee builds and operates it white-label under your brand.
Which energy efficiency programs can run on it?
Efficiency, electrification and resiliency measures run the same rails across your DSM portfolio. An independent ETCC assessment of a large California utility's online marketplace attributed 77% of gross electric savings and 88% of gas savings to the marketplace experience beyond any incentives.
Can you run our heat pump water heater program?
Yes, including the emergency replacement. Roughly 75% of water heater replacements happen because the old unit failed (NEEA), and most programs aren't present for that moment. One Southern California gas utility runs its water heater program through the marketplace, with installation and haul-away priced at checkout.
Can you enroll customers in demand response at the point of purchase?
Yes. Pre-enrollment is captured at purchase and completes once the device is installed and online. On a large Northwest utility's thermostat program, pre-enrollment runs at 95% since the incentive rose to $125, and 78% of pre-enrollments complete once the device connects. The DOE's Virtual Power Plants Liftoff Report identifies point-of-purchase enrollment as a high-impact lever and cites an Enervee-built marketplace as the example.
Is the marketplace savings claim independently evaluated?
Yes. An ETCC assessment of the PG&E Marketplace attributed 77% of gross electric and 88% of gas savings to the marketplace experience beyond incentives. Guidehouse's evaluation of ComEd Efficient Choice found 509 MWh of claimable savings without rebates, net of free ridership, which ComEd adopted into its EE portfolio. The Enervee Score's effect on product choice is peer-reviewed in Energy Efficiency (2018) across three randomized trials.
Does Eco Financing® help with low-income and disadvantaged-community participation?
The evidence says yes. The CPUC's GoGreen Home evaluation found 85% of micro-loans went to lower-income or credit-challenged borrowers; NYSERDA's NY Marketplace report found 51% of financed purchases came from disadvantaged communities against 35% of the population. Financing extends the reach of the same rebate budget — it never replaces the rebate.
Can you deliver our existing utility rebates?
Yes, at your existing approved incentive levels — no change to workpapers or approved measures. Instant at checkout, or processed afterwards through Fast Track™ for a purchase made anywhere. Eligibility verifies against your own customer records in real time.
What security, privacy and accessibility standards do you meet?
Enervee is SOC 2 Type II audited, with a public trust report, and handles customer data under CCPA, GLBA and GDPR. Data is encrypted at rest and in transit with keys held in hardware security modules. The marketplace is built to WCAG 2.1 AA.
Insights
From the blog
-
2 min read
76% of homeowners wait until an appliance fails before replacing it
Think about what that means for utility energy efficiency programs.
Start reading -
6 min read
Why many water heater rebate programs miss most of their market
Three quarters of residential water heater replacements happen because the old unit failed. Efficiency programs are rarely there when it doe…
Start reading -
2 min read
The #1 reason utility marketplaces underperform
After 12 years of building utility marketplaces, I can tell you the #1 reason most of them underperform.
Start reading
Ready to run a program this way?
Tell us your territory, your measures and your budget. We'll show you what the program would look like, and what it would deliver.