The better choice is the obvious one.
obvious, cheaper, cleaner, easyAbout Enervee
Every appliance a household buys is a ten-to-fifteen-year decision about money and carbon, usually made in a hurry, after the old one failed. We exist so that decision goes well: the efficient model is easy to spot, cheaper to own, and affordable on the day. When it does, the customer saves and the grid gets lighter. Both, or it doesn't count.
The Enervee Score®
How we make efficiency obvious. One number, 0 to 100, on every model in the market.
Created in 2012 and patented. Recalculated daily across 40+ categories, so a shopper comparing two dishwashers sees in a glance which one costs less to run for the next decade. Peer-reviewed research shows it changes what people buy. It is the foundation every other Enervee capability is built on.
How the Score worksThe mission
Empower people to make better buying decisions. Ones that save them money and cut our collective CO₂ footprint.
Most of the energy a home will use over the next decade is decided at the store. Not at the thermostat, not in a behaviour program; at the moment someone picks a water heater, a fridge or a heat pump. That is where the money is won or lost, and where the emissions are locked in.
Our research is built on loss aversion: people act when they can see what a poor choice costs them. So we show the running cost of every model, side by side, and then we remove the reasons not to act. The rebate is applied at checkout. Financing is approved at checkout. Delivery and haul-away are in the same order. The efficient model stops being the responsible choice and becomes the easy one.
We do this for utilities and state programs, under their brand, because they reach every household in a territory and are accountable for the outcome. That accountability suits us. We are measured on what customers actually buy.
Measured by others
We publish what independent evaluators found. Not what we counted.
Scale numbers are easy to grow and hard to attribute. These are outcomes, each with the body that measured it.
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77%
of energy savings attributable to the marketplace beyond the incentive itself
ETCC, independent assessment of a California utility marketplace
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51%
of financed purchases on the New York marketplace made by households in disadvantaged communities, against 35% of the population
NYSERDA, NY Marketplace evaluation, 2024
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97%
of eligible smart-thermostat buyers pre-enrolled in demand response at checkout
U.S. Department of Energy, Virtual Power Plants Liftoff case study
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39M+
households reached through utility and state marketplaces in North America
Enervee, cumulative reach
Evaluations, methodology and the underlying reports are collected on the Resources page.
How it fits together
One decision, and everything that follows from it.
We built the whole system ourselves rather than buying a store and adapting it. That is not a point of pride so much as the reason each capability exists: every step below is only possible because of the one before it.
Features can be copied in a season. A decade of pricing and efficiency data across the whole market, national fulfilment relationships, lender partnerships with a regulatory pathway, and a checkout built around utility program rules cannot.
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01
We built the entire stack.
No acquired storefront, no off-the-shelf e-commerce. Off-the-shelf assumes inventory you own; a utility program needs the opposite.
Which makes possible: a true marketplace rather than a store. -
02
A true marketplace, across the whole market.
Every model on sale, at real retail prices, fulfilled by national retail and distribution partners, with install and haul-away in the order.
Which makes possible: the Enervee Score. You cannot rate 0–100 against a catalog of eighty SKUs. -
03
The Score, on every product.
Recalculated daily, 40+ categories, patented. It is the reason the customer arrives at checkout with the right product.
Which makes possible: instant rebates in every category. You can’t stock everything, but you can validate anything. -
04
Validation, not inventory.
One customer record and one eligibility check, whether the rebate is applied at checkout or claimed after purchase with an AI-assisted receipt.
Which makes possible: instant and post-purchase rebates on one system, with no double-dipping. -
05
One checkout the program can extend.
The transaction is already ours, so demand response pre-enrollment and Eco Financing happen in it, in whatever combination the portfolio needs.
Which makes possible: programs delivered at checkout, and the next one when it ships.
Since 2010
Fifteen years of evidence nobody else has had time to gather.
Still built and run by the people who created it. Enervee is the only company for which this is the whole product.
Enervee began in 2010 with a plain observation: shoppers could compare price and features for any product, but not the thing that would cost them most over its life. In 2012 we launched the first comparison site built around energy cost, and that summer created the Enervee Score®, a 0–100 rating that puts every model in a category on one scale. It is recalculated daily across the whole market, in more than 40 categories, and it is patented.
In January 2015 the Score went to work inside a utility program for the first time: the PG&E Marketplace, the first utility marketplace with rebate processing built into the purchase. In 2018 a peer-reviewed study confirmed the Score changes what people buy, and in 2019 AESP recognised the program with its award for market transformation.
Each step since has added something to the same checkout. In 2021 Eco Financing® made efficient appliances affordable by the month, with a regulatory pathway that lets utilities offer it. In 2022 the NY Marketplace took the model statewide. Demand response pre-enrollment followed, so a customer can join a program in the same transaction as the purchase.
Along the way the marketplace became a true one: every model on the market, fulfilled by national retail and distribution partners, at real retail prices, with installation and haul-away in the same order. And it was evaluated, repeatedly, by ETCC, Guidehouse, the CPUC, NYSERDA and the U.S. Department of Energy. Those reports, not our own dashboards, are how we ask to be judged.
Leadership
A team that has done this before, because it did it first.
Founding leadership intact, with an average tenure above ten years. Enervee is fully remote, with people across North America, and hires for depth in energy, data and consumer software. Careers
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Matthias Kurwig
CEO & Co-founder
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Don Epperson
Co-founder & Board Director
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Kris Andersen
Chief Technology & Product Officer
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Roopali Mehta
Chief Finance & People Officer
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Toby Welch
VP Utility Partnerships
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Kyle Schee
VP Ecommerce
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Katharina Kurwig
VP Finance
Advisors
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Guy Champniss, PhD
Behavioral science · Founding advisor
Professor at IE Business School; former CMO, Havas. Fifteen years with Enervee, from the first loss-aversion research to the Score.
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Anne Arquit Niederberger, PhD
Regulatory & policy
Former SVP at Enervee for eleven years; IPCC co-author; co-founder of Top Ten USA.
Recognition